When looking to increase revenue for your eCommerce store, finding new customers might be the first place you look. However, looking at the performance of your online store and reviewing how existing customers engage and behave when shopping may prove to be more effective.
A crucial KPI to measure throughout this process is AOV (average order value). As well as gaining access to customer buying habits your ecommerce presence will allow you to identify how much customers are spending in each order.
Pimberly is helping out customers increase AOV through a number of techniques; including the ability to manage vast amounts of product data across a large range of product catalogues, define important in product relationships and creating better product experiences.
Within the short video below, we will show you two core features within Pimberly that will help you increase AOV. The first is our product relationship feature, within here you are able to allocate relationships between different products, which in turn can help you choose products to compliment or simply substitute original orders in your digital marketplaces. The second is the ability to create bundles, kits and groups within the product structure.