Undoubtedly, the fast-approaching festive season is a must-win for thousands of eCommerce businesses. This means increasing stock in preparation for the onslaught of sales. However, what do you do if you don't manage to sell all your stock? Especially if that stock is heavily Christmas, Thanksgiving or New Year's themed, it just won't last sitting around waiting for the next year.
End of life (EOL) stock can be a huge problem for eCommerce businesses, and when not sold it is, essentially, wasted profits.