How are you tackling removing any 'Green Claims' from your product data?
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How are you tackling removing any 'Green Claims' from your product data?
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Hi Jamie,
In a previous organisation, we occasionally needed to remove specific claims from product content. At the time, I couldn’t find an automated method to remove claims directly, but I developed a workflow that flagged entries containing certain keywords (e.g. "eco" in "marketing_text"). This allowed us to tag those entries for human review.
We were fortunate to have a dedicated team of content writers, as simply removing a word often rendered the surrounding text unclear or misleading.
While we’re not currently using Pimberly AI, it might be worth exploring a feature request, something that not only removes flagged terms but intelligently rewrites the surrounding content to maintain coherence. Even with a human-in-the-loop setup, this could significantly reduce the manual workload and allow broader coverage.